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TYFFON Expands XR Attraction Offerings for Corporations and Commercial Facilities in Earnest — Simultaneous Launch of Licensing-Out and Franchise Businesses

2025.12.15

TYFFON Inc. (Head office: Shinagawa-ku, Tokyo; CEO: Ken Fukazawa) has officially launched its “Licensing-Out Business,” which provides the XR (VR/AR/MR) attractions it develops and operates to corporate clients, as well as the “Franchise Business” for its permanent XR facility brand TYFFONIUM.
This move comes in response to the expansion of the XR market and the growing demand from companies and commercial facilities.

Through these initiatives, TYFFON Inc. will offer popular XR attractions such as “Corridor,” “Fluctus,” and “Floria” to companies and facilities across Japan and overseas. By doing so, the company aims to deliver “magical experiences” to a wider audience while further strengthening its support for XR adoption by corporations and commercial facilities.


■ Target Demographics and Usage Trends

Visitors to TYFFONIUM are primarily groups of friends in their 20s–30s and families, with an almost even gender ratio.
This visitor profile closely matches the core target demographics of many commercial and tourist facilities, demonstrating the high compatibility of XR attractions as facility content.

In recent years, usage by inbound foreign visitors has also increased, accounting for 17.8% of users in the most recent data (aggregated from the Odaiba and Shinjuku locations).

The attractions are supported by a wide range of users both in Japan and abroad and are expected to be highly effective as content for inbound tourism at commercial and tourist facilities.


■ TYFFONIUM Attendance Record

To date, TYFFONIUM has welcomed over 260,000 visitors cumulatively and has received high praise from many guests.


■ User Satisfaction and Feedback

Post-experience surveys show a customer satisfaction rate of 88%.

Comments from visitors include:

  • “It was truly amazing to experience cutting-edge technology.”

  • “It was an incredible experience—like being in another world!”

These responses highlight the strong appreciation for the immersive quality and world-building of the experiences.

■ Launch of the Licensing-Out Business

▼ Benefits for Corporate Clients

  • Reduced initial investment (software-only provision is also available)

  • Vacant spaces can be quickly transformed into powerful customer-attraction assets

  • Operation possible with a small number of staff (contributing to labor saving and operational efficiency)

  • Multiple titles available, making it ideal for renewal strategies

Available Titles

Corridor

Fluctus

Floria

This service is characterized by its ability to be introduced into existing spaces—such as corporate sites, commercial facilities, theme parks, and tourist destinations—within a short period of time. Since the service can be provided as software only, it allows clients to keep initial investment low while enhancing facility value and boosting visitor attraction.

In addition, the availability of multiple titles enables flexible use for various purposes, including renewal initiatives, event hosting, and effective utilization of vacant spaces.


▼ Selected XR Attractions Available for Licensing

  • Corridor (Walk-through horror VR)

  • Fluctus: Wandering Ocean (Seated sea-fantasy VR experience)

  • Floria (Walk-through fantasy VR experience designed for large groups)

In addition to the above, a wide range of high-quality immersive experiences—such as “IT Carnival,” “Tarot VR,” and “Kaiju no Sumika VR”—are available for introduction at commercial facilities, amusement venues, and tourist attractions.


■ Launch of the Franchise Business

This is a low-risk business model that enables the opening of a full-scale XR entertainment facility while keeping initial investment and operational burden to a minimum.
TYFFON provides its design expertise, brand value, and operational know-how as a comprehensive, all-in-one package.

TYFFONIUM Exterior (Odaiba location)

TYFFONIUM Interior (Odaiba location)

TYFFONIUM is an XR entertainment facility themed around delivering “magical experiences,” characterized by its meticulously crafted world design and high level of immersion.
Leveraging the operational know-how cultivated at its Odaiba and Shinjuku locations, TYFFON offers a comprehensive franchise package that includes branding, store design, equipment, operational manuals, and marketing support.


▼ Franchise Package Includes (Partial List)

  • Complete set of XR attractions

  • Store design supervision

  • Reservation / reception / payment systems

  • Staff training (approximately two weeks)

  • Marketing support (SNS management, advertising, filming systems)

  • Maintenance and technical support


■ Why TYFFON Is Chosen

  • Since 2017, has been planning and developing XR attractions, earning a strong reputation for high-quality XR experiences

  • Selected company of the Disney Accelerator, ensuring high credibility

  • Proven collaboration track record with multiple IPs (e.g., Kaiju no Sumika, IT)

  • Extensive customer acquisition results and operational expertise from directly operated facilities

  • Remote maintenance support and a well-established support system


■ Implementation Flow

(Common to Licensing-Out and Franchise Businesses)

  1. Inquiry

  2. Initial meeting (explanation of conditions and requirement hearing)

  3. On-site experience visit (at a directly operated TYFFONIUM location)

  4. Contract signing

  5. Implementation preparation

  6. Grand opening

For consultations regarding implementation, please feel free to contact us even at the planning stage.


■ Cost Information

Costs vary depending on the scale of implementation and service format. Please contact us for details.

Press Release
https://prtimes.jp/main/html/rd/p/000000089.000007657.html